The sidewall is the part of the tire that bridges between the tread and the bead. The sidewall is reinforced with rubber and fabric plies that provide for strength and flexibility. The sidewall transmits the torque applied by the drive axle to the tread in order to create traction. The sidewall, in conjunction with the air inflation, also supports the load of vehicle. Sidewalls are molded with manufacturer-specific detail, government mandated warning labels, and other consumer information, and sometimes decorative ornamentation.